課程資訊
課程名稱
 國際進入策略研討
Seminar on International Entry Strategy 
開課學期
 107-2 
授課對象
 管理學院  國際企業學研究所  
授課教師
 趙義隆 
課號
 IB8021 
課程識別碼
 724 D3230 
班次
  
學分
 3.0 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期四7,8,9(14:20~17:20) 
上課地點
 管二研十 
備註
 限博士班 且 限本系所學生(含輔系、雙修生)
總人數上限：10人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1072IB8021_ 
課程簡介影片
 
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課程概述

This is your advanced doctoral course at GIIB-NTU, which will serve as a perspective for your research agenda into the entry modes, with emphasis on pre-determinants and consequences, as well as firm-specific advantages, competition and cooperation. During this seminar, you can also expect to integrate IB-1 on the theories and IB-2 on the managerial issues.  

課程目標
 Through this seminar course with respect to the domain of IB, this instructor intends: 1) to examine major entry modes, strategies and theories of IB both across various approach
2) to raise the level of learning and research curiosity by questioning and answering perspectives
3) to develop research skills by citation and abstraction for further research.
 
課程要求
 Most of the articles and papers are on reserved at the Ph.D. study room under the assistance of your fellow IBers. It is the tradition of doctoral training to build up your own pyramid upon some of the foundations and some of the knowledge/wisdom of your not-so-old “ancestors”. Nevertheless, there are some others to be searched for by yourself as part of the learning process. To look into the past and to look for the thereafter have been the focus of scholastic spirit. 
預期每週課後學習時數
  
Office Hours
 每週四 12:30~13:30 
指定閱讀
 待補 
參考書目
 待補 
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Research Proposal 
20% 
 5 research ideas For each module, of which condensed into a feasible research proposal.  
2. 
 Final Exam 
20% 
  
3. 
 Annotated bibliography 
20% 
  
4. 
 Presentation (writing + speaking) 
20% 
  
5. 
 Participation and weekly progress 
20% 
  
 
課程進度
週次
日期
單元主題
第1週
 2/21  Briefing
a.Introduction to IB-3
b.Sample annotated bibliography
c.Course expectation and grading policy
 
第2週
 2/28  228 Memorial day
(online reading) Relating IB-1 and IB-2 to IB-3 
第3週
 3/7  Evolving of entry modes research 
第4週
 3/14  Exporting modes 
第5週
 3/21  Licensing modes 
第6週
 3/28  More Contractual Modes: OEM, Contract manufacturing, ODM 
第7週
 4/4  Spring break (no class) 
第8週
 4/11  More Contractual Modes: R&D, management contract and turnkey 
第9週
 4/18  Equity Modes: JV and beyond 
第10週
 4/25  Equity Modes: From JV to WOS 
第11週
 5/2  Entry Mode-WOS: greenfield vs acquistion 
第12週
 5/9  Entry modes: Family business and SME 
第13週
 5/16  Entry modes: International Strategic Alliances 
第14週
 5/23  Research ideas on entry modes
and Choosing annotated bibliography 
第15週
 5/30  Recap and New horizon of entry mode studies 
第16週
 6/6  Presentation of Annotated Bibliography 
第17週
 6/13  Presentation of research proposals 
第18週
 6/20  Final exam (48 hours take-home)